Bradley H. Olsen-Ecker, Creative Director/Art Director
341 Sound Beach Avenue, Old Greenwich CT 06870
203.219.8724   olsenecker@optonline.net

 

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profile Creative thinker with a proven track record of producing successful advertising campaigns and building global brands
core competencies Concept • Marketing • Branding • Design • Art Direction
TV • Print • Web
career highlights
Helped build Ruth Sherman Associates, LLC into a global brand.
olsenecker.com, CT, 2006-present
President, Creative Director: Microsoft, Panasonic, Dolce Resorts, Women’s Business Development Of Connecticut, Ruth Sherman Associates, LLC, Scrimshaw Restaurant and projects from major U.S. ad agencies
The launch of Centrum Performance with TV, print and website provided a five share in the marketplace.

The repositioning of Centrum Silver grew revenue by double digits per year.

Carrafiello Diehl & Associates, Inc., NY, 1999-2006
Senior Vice President, Senior Art Director: Wyeth (Centrum, Centrum Silver, Centrum Performance), FiberCon, Spic ‘N Span, Compound W, Clear Eyes, Chloraseptic, Cutex, March Of Dimes, Burke Smart Fitness.

  • New Product Launches: Centrum Performance, FreeLax, CarbAssist, Clear Eyes, Cutex, Chloraseptic, Compound W
  • Relaunch of Major Brand: Spic’N Span
  • Repositioning of Mature Brand: Centrum Silver
Industry leader
 in first year of launch

Saatchi & Saatchi (Klemtner Advertising), NY, 1998-1999
Vice President, Senior Art Director: Pharmacia & Upjohn (Detrol Worldwide, Professional and Consumer)

  • New Product Launch: Detrol
Won the Wyeth Orudis account worth $20M and built it into a $90M account in under two years.

Partners & Shevack, NY 1992-1998
Vice President, Associate Creative Director: Pfizer (Visine), Arm & Hammer, Wyeth, NatWest Bank, Dutch Boy Paints, Apex Apparel, Oldsmobile, Major League Baseball, Mead Paper Products, Scotts Lawn Products, J&H Marsh & McLennan

  • New Product Launch: Orudis (Wyeth), Visine Moisturizer, Arm & Hammer Peroxicare and Wide-Stick Deodorant
  • Corporate Merger Launch: J&H Marsh and McLennan merged into a single global insurance provider
  • Matching Roger Clemens, Ozzie Smith and Cecil Fielder of Major League Baseball with the National Education Association produced TV spots that got children reading during the summer months
One month after the launch of Zithromax, sales were $30M and grew into a billion dollar brand.

Cline, Davis & Mann, NY 1990-1992
Senior Art Director: Pfizer Labs (Zithromax), Mikimoto Pearls, Lifetime Television

  • New Product Launch: Zithromax  (designed product logo, packaging, TV and print)
In the first year
 after launching the “Pride and Joy” campaign for The Bahamas, African American tourism grew 20%
Caroline Jones Advertising, NY 1987-1990
Senior Vice President, Creative Director: Reebok, Royal Caribbean, Bic, Sony, Prudential, The Bahamas, Ryder Trucks, American Express, Greyhound, Bulgari
Clairol’s Professional Line became the industry leader.

Gleckler & Spiegel, NY 1984-1987
Vice President, Associate Creative Director: Clairol, Porsche/Audi, Parfumes de Coeur

  • New Product Launch: Clairol Professional Line, Clairol “Pizzazz” Color Mousse, A full line of Parfumes de Coeur Perfumes
Selected Linda Carter (Wonder Woman) to be the company spokesperson.

The Marschalk Company, NY 1982-1984
Senior Art Director: Maybelline, Gillette, Smirnoff, Sprite, Stroh’s Beer

  • New Product Launch: Maybelline Moisturizer, Gillette Body Bath
The new direction for the “I Love New York” campaign grew tourism 25%
 in one year.

Wells, Rich & Greene, NY 1981-1982
Senior Art Director: New York State, Max Factor, Hush Puppies, Benson & Hedges, Warner

  • New Product Launch: Max Factor Blushes, Benson & Hedges 100’s, Hush Puppies Casuals
Tuxedo and Lauren were the first ads and
 TV spots for the
 Ralph Lauren Brand.

Leber Katz Partners, NY 1978-1980
Senior Art Director: Ralph Lauren, Vantage, Lenox China and Crystal, Wamsutta, Bonnie Bell, American Fur

  • New Product Launch: Ralph Lauren’s Tuxedo and Lauren fragrances, Day/Night/Active Makeup, Bonnie Bell Eye Openers
I was there at the dawn of MTV. Enough said. 

CBS Records, NY 1976-1978
Director of Advertising and Creative Services: National campaigns and music videos for CBS roster of recording artists

  • Launched Major Artists: Elvis Costello, Nick Lowe, The Clash, Earth Wind & Fire, Meatloaf and many others
  • Continuing Development of Major Artists: Bob Dylan, Ringo Star, Barbara Streisand, Paul Simon, Barry Manilow, Aerosmith, Billy Joel and many others
The Kodak Producer series featuring such directors as Steven Spielberg, Francis Ford Coppola, David L. Wolper and John Frankenheimer was so successful it ran for 20 years.
(It also sold a lot of film.)
J. Walter Thompson, NY 1973-1976
Senior Art Director: Kodak, Scott Paper, Bausch & Lomb, Halston, Ford
education School of Visual Arts, NY, Pratt Graphics Center, NY, Chicago Graphics Institute